The New Hongcheng Experience Center marks the first expression of the newly upgraded Hongcheng Group brand. As the debut presentation of the Hongcheng Mega City Retail Mall, it heralds a new chapter in urban living. The design takes inspiration from verdant gardens, seamlessly integrating greenery and introducing the concept of a symbiotic community, creating a cohesive and immersive green space experience.

As a “mini” experiential space for the retail mall, the Experience Center embodies a fusion of Zibo’s culture and lifestyle, offering a thematic, cultural, natural, social, and immersive spatial journey. The entire center is surrounded by lush greenery, featuring over twenty species of live plants. Spanning three levels, the sales office is designed to accommodate a variety of functions including sales, exhibitions, VIP services, and office operations. We thoroughly considered the space layout and target demographics to ensure visitors fully appreciate the project’s characteristics and positioning.