CAN is delivering the interior design for BILIBILI New Generation Campus Project, creating a digital entertainment and culture centre in Shanghai, China. Located in the new CBD area, the campus is composed of four plots that provide spaces for retail, office, cultural and community. The distinct zones are interconnected through circulation networks, sharing a common BILIBILI-inspired design language.

BILIBILI is an iconic brand and a leading video community for young generations in China. The design echoes the corporate mission to enrich the everyday life of the young generation in China, connecting the virtual and real world and creating a new home for their creative workforce, influencers, and community. Besides delivering future-proof retail design, we also revitalize an industrial heritage through innovative and sustainable design.