CAN is commissioned to revamp the entrance façade, interiors, and signage design of WF CENTRAL’s Level B1, to deliver a transformative upgrade for the leading premium lifestyle retail destination in Beijing, China. The upgrade will further strengthen WF CENTRAL position in offering an authentically new Beijing lifestyle experience as a high-end multi-purpose destination for the young generations.
The design seeks to redefine luxury in a new era of experience-led retail, bringing a renewed and value-added development to exalt the vibrant identity of the city. The façade upgrade and layout reconfiguration create a stylish and inviting environment, along with modern signage design that compliments the overall branding of the retail development. Integrating creative arts and digital media, the design delivers an intimate and immersive experience for visitors to explore.